TWIN

THETKA Fashion


Logo Design / Branding / Patterns /
Marketing / Photo Retouching

Thetka Fashion is a fashion brand my business partner Jelena and I started in Belgrade 2015. Jelena is a seamstress and wanted to start selling unique and hand-made clothes so I joined in with my cotton hoodie ideas and as a designer/marketing person. I did all the branding, marketing, photo-retouching, and custom painting on clothes and buttons that she sewed.

The clothes were unique and one of a kind. Each one was different; hoodie/jackets had wooden hand-painted buttons made specialy for those jackets. Some of the jackets had fabrics from Hobby Lobby that I designed, while others I drew on what was ordered or imagined. The shirts were printed with my illustrations, or I drew on them to test the market and see if it was worth screen-printing them in small series. It was a fun experience and great business even though we no longer work together due to my bussy schedule.

We sold in Mikser House Belgrade, KC Grad, and on some other festivals
Studio photos by Vladan Milisavljevic

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