TWIN

Mind Central


Logo Design / App Design / Branding

MindCentral is a project that is still in development by Belgrade organization called PsihoCentrala. The app's purpose will be to make it easier for psychotherapists and their clients to book appointments and find each other.

My take on the logo/app design was that it needed to be super simple but still convey a clear message what the app was about. Since the logo would be as small as app on a phone, this was a challenge; how to design a psychotherapy logo in a different way that has not been seen before but speaks for itself. I came up with a dozen versions of the chair and brains before coming with that iconic chair and a brain/speech bubble idea. Thinking and speaking your mind to the person listening in a chair. Simple. Memorable. Clean.

Done for MindCentral in 2017

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

See bigger image in full resolution on a desktop device

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